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About Us!
Catherine Nguyen
Registered Agent and CEO
Anahi Ramirez
Head Stylist
Carmen Rodriguez
Sales/Social Media Manager
Our athletic apparel preference questionnaire matching service is intended primarily for use by those who are at least 18 years and older to legally process online transactions. Due to our localized scope of delivery to the Dallas-Fort Worth area in Texas, our service can only be extended to those individuals within the capacity of receiving their package(s) within this aforementioned area. Furthermore, given our focus on women’s fitness clothing our main target audience is athletic women who value sustaining a fashionable and trendy appearance while pursuing their healthy lifestyle goals through sports and/or other fitness related activities.
Audience Analysis
Mission Statement
Our mission is to facilitate the shopping search and processing of our valued members so that they enjoy a more fashionable lifestyle without the hassle.
Vision Statement
Our vision is to be viewed as a resourceful company by our members. We hope to become an easy access site in which our members can count on to assist them in finding the perfect fitness outfits that satisfy their style. In the future, we hope to produce our own fitness apparel and contribute to the industry with high quality, comfortable and fashionable clothing.
Value Statement
1. Innovation to meet challenges
2. Diversity
3.Motivation
4. Accountability
Goals
Our goal is to successfully match the apparel needs of at least 1000 members per year, while maintaining an annual retention rate of at least 80% with 10% membership increases per year.
Strategies
In order to accomplish our corporate goals, we plan on collaborating with top athletic brands to bring a wide variety of options to our members. We will promote and bring awareness to our company by working with different fitness centers to help us gain new members.